Promotional Gifts | Corporate Gift | Giveaways | Merchandise | Diwali & New Year Gifting Ideas Manufacturer, Exporter & Suppliers Mumbai, Pune, Bengaluru India
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Promotional Gifts, Branded Giveaways Corporate Gifting Merchandise Products: Do They Still Leave An Impact?
Branded giveaways, corporate gift & promotional products have always been simple gifts: promotional gifts used by a company to promote a product or service. Think of them as a little souvenir that you can put on your desk to remind you of the company that gave them to you.
So how much of an impact these types of products still create?
Recent studies show promotional products still have a big impact on customers.
Numbers don’t lie, promotional gifting products work!
A 2016 study by The Advertising Specialty Institute (ASI) explains everything you need to know about the impact of promotional giveaways. According to the study, most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of your clients, employees, partners, vendors or anyone whom you had gifted. Its there longer than a paid ad or pop-up on a website. The actual time is dependent on the product, with umbrellas lasting for 14 months and hats lasting only seven.
Your brand ambassadors. Those who receive promotional giveaways are very likely to pass them along to others who will use them (and also receive your advertising message). The ASI study shows that 63% of those in the United States and 64% of those in Canada give their promotional products away when they are done with them.
The majority of people who receive a promotional product are also more likely to have a favorable impression of the company that gave it to them. So, you essentially have a beneficial branding message by simply giving away some free products.
Promotional gifting products allow people to remember your brand, associate your brand, and recognize your brand. All these things are important as the more people who become aware of your brand, the better results you will see in business and sales.
There are many promotional products you can purchase that can have just as good returns. Such as mugs, card holders, key chains, magnets, pens, usb pendrives, mobile powerbanks, desktop items, jute bags, water bottles, flasks, tshirts and other useful items that will be useful of a person’s home or business and likely leave an impression on the user.